DriveCentric, a leading AI-powered CRM platform for automotive dealerships, has officially joined force with automotiveMastermind, who happens to be an industry leader in predictive consumer insights and marketing intelligence to create the most advanced CRM-to-data integration in automotive retail.
According certain reports, dealers can now access enriched consumer insights, predictive analytics, and private offers directly inside DriveCentric so to transform how sales teams engage with customers and prospects.
Talk about the benefits of this collaboration on a slightly deeper level, we begin from the promise predictive insights in CRM. This translates to how Mastermind’s Behavior Prediction Score (BPS), its drivers, and consumer insights will flow directly into DriveCentric so to facilitate smarter engagement and richer communication.
Next up, there is the potential for AI data synergy. You see, thanks to Mastermind’s enriched consumer data, DriveCentric’s Genius AI can expect to become even more powerful moving forward.
“At automotiveMastermind, our priority is to make it easier for dealership sales teams to achieve business success,” said Aaron Baldwin, CEO of automotiveMastermind. “As more dealerships move to DriveCentric for CRM, we can now extend the value of our enriched data-driven Behavior Prediction Scores (BPS) to more dealers. With DriveCentric’s new API capabilities, it is the perfect moment to partner. We can combine our 15 years of consumer insights and predictive data with DriveCentric’s unmatched CRM engagement. “This isn’t just about checking the box with an integration. It’s about creating the most advanced strategic integration in automotive retail.”
Another detail worth a mention is rooted in the availability of a two-way API integration, which makes it possible for the companies to achieve a more synchronized brand of leads, data, and actions between their systems, achieving end-to-end visibility.
Then, there is a focus on providing private offers and incentives. In essence, OEM-backed private offers from Mastermind are now visible, trackable, and actionable inside DriveCentric.
Hold on, still have a couple of bits left to unpack, considering we haven’t yet touched upon the prospect of smarter machine learning. For better understanding, data feedback from DriveCentric has already displayed a tendency, during initial runs, to strengthen Mastermind’s predictive models and make the system smarter the more it’s used.
Rounding up highlights would be a facility committed to maintaining data hygiene, while simultaneously dispatching a whole assortment of enrichment services. As a result, joint customers can now access optional data services that enrich and cleanse records across both platforms, including STUS (Sold To U.S.), VIO (Vehicles in Operation), TCPA and DNC compliance checks, and updated contact details (email, phone, address, mileage). These enhancements also fuel DriveCentric’s AI and ensure that every lead is accurate, compliant, and ready to convert.
As for the availability, DriveCentric–Mastermind integration is currently in beta testing across select dealer groups, with general availability expected in Q4 2025.
“When I stepped into the role of CEO at DriveCentric, I set three clear priorities: deepen our investment in our core CRM and AI products, expand our ecosystem through strategic partnerships enabled by our new API, and accelerate innovation by launching new products and services that empower our dealer partners,” said Matt Leone, CEO of DriveCentric. “This partnership with Mastermind delivers on all three. This is the best of the best coming together. Mastermind brings the industry’s most trusted data, and DriveCentric delivers the most powerful CRM engagement and AI platform. Together, we give dealers the intelligence and the tools to act on it in real time.”
