Motive, the AI-powered Integrated Operations Platform, has officially announced the launch of Motive AI Coach, which happens to be the first and only AI avatar, capable of delivering personalized, high-quality feedback to drivers at scale using AI-generated coaching videos.
To understand the significance of such a development, we must take into account how, on an average, coaching sessions take over 30 minutes to plan and execute. This also comes after a waiting period of 16 days which is generally required to schedule a coaching session in the first place after an unsafe event, long enough for risky behavior to continue unchecked.
On top of that, with safety managers responsible for hundreds of drivers, there isn’t enough time to ensure optimal outcomes at scale.
In response, Motive AI Coach’s bring forth the first and only product which can deliver personalized coaching to drivers in a rather automated fashion.
“Motive understands the power of driver coaching and has provided tools, such as our Integrated Coaching product and the ability for drivers to review their safety events in the Driver App, to help our customers manage the complexity of this work,” said Shoaib Makani, co-founder and CEO of Motive. “With AI Coach we are taking this a step further and giving customers the ability to completely automate coaching with an AI version of themselves to give personalized and authentic feedback to drivers.”
Talk about the whole value proposition on a slightly deeper level, we begin from technology’s promise to provide customizable AI-generated coaching, where users would be able to access human-like avatars tasked with the responsibility of providing personalized video messages, as well as increasing engagement and retention.
Next up, there is the prospect of accessing immediate feedback. You see, drivers across the board can seamlessly avail personalized feedback in a fraction of the time. This particular setup treads up a long distance to reduce risk, and at the same time, reinforce safe behaviors sooner.
Another detail worth a mention is rooted in how you can also leverage the new innovation to scale coaching across the entire fleet. This translates to how the solution can deliver high-quality, consistent coaching for every driver, without expanding headcount.
Among other things, we ought to mention how Motive’s latest brainchild automatically selects safety events that have the highest impact on the drivers score and are the most severe. The idea behind doing so is to give drivers context on what they can do to improve and why it matters. Not just that, it can also provide feedback on fuel efficiency, compliance, and more, so to help drivers improve their performance across the board.
Thanks to unmatched customizability, customers can even choose from a number of pre-generated avatars or record their own.
Founded in 2013, Motive’s rise up the ranks stems from aiding physical operations with tools to make work safer, more productive, and more profitable. The company is also responsible for conceiving world’s first ever mechanism for enabling safety, operations, and finance teams to manage their workers, vehicles, equipment, and fleet-related spend in a single system.
Motive’s excellence in what it does can also be understood once you consider it serves more than 100,000 customers from small businesses to Fortune 500 enterprises, such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk. It also covers a wide range of industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.
