Electric Era, America’s leading retail-first EV charging company, has officially announced the launch of RetailEdge™, which happens to be industry’s first next-generation fast charger, designed to bring the retail experience and unlock new revenue opportunities right in the parking lot, while simultaneously offering an immersive, intelligent and significantly sleeker body of work.
According to certain reports, this innovation arrives on the scene bearing an ability to combine unmatched reliability with a modern, visually compelling archetype. More on the same would reveal how RetailEdge brings forth, in particular, two breakthrough innovations i.e. RetailEdge Experiences and HaloAI™, each bestowing upon retailers powerful new tools to differentiate, win customers, and drive loyalty.
Not just that, the underlying technology also makes it possible for retailers to easily connect and implement their existing retail systems within the charger platform.
“DC fast charging began with speed and incentives, but its future lies in transforming the charger into a fully monetized, omnichannel marketing solution,” said Quincy Lee, founder and CEO of Electric Era. “This is what the next generation looks like, as today marks the beginning of the electric era.”
Talk about the whole value proposition on a slightly deeper level, we begin from RetailEdge Experiences, capable of optimizing EV charge kiosk’s premium touchscreen. Such a mechanism empowers retailers to configure the screen for the purpose of delivering loyalty program signups, membership validation, retail media campaigns.
Not just that, they can also conduct retail transactions by linking with point-of-sale systems, thus supporting both turnkey experiences and integrations with existing retail digital infrastructure to ensure a seamless path from driver to shopper.
“RetailEdge with Experiences and HaloAI will enable drivers to make the best use of their time, while our reliable, high-power charger helps them get more range from their charge,” said Lee. “I’m excited to see where retailers take this to create their own intelligent, branded experiences to further build out their omnichannel marketing programs.”
Turning our attention towards HaloAI, it packs together industry’s first AI platform purpose-built for retail-integrated charging. More on the same would reveal how, embedded into every RetailEdge Station, HaloAI can also combine charger, vehicle and session data with contextual awareness to land upon a digital station attendant (and multi-lingually), resolve issues, and provide helpful tips in real time.
Anyway, from an overall standpoint, each RetailEdge charging kiosk has a bright all-weather touchscreen with two-way audio which cuts through background noise. Complementing that would be a combination of technology focused on running in the cloud and on the device.
Beyond that, it ought to be acknowledged how RetailEdge’s deep hardware and software integration scales up Electric Era’s existing capability to deliver exceptional charger uptime and session reliability. This it does using predictive alerting, self-healing automations, and over-the-air software updates.
Users can also come expecting real-time access to deep telemetry and session-level data,
Another detail worth a mention is rooted in the company’s patented battery-backed charging technology, which has already shown to scale up reliability, reduce operating costs by as much as 70%, and at the same time, enable rapid installation times by significantly reducing, and often eliminating, the need for major electric utility upgrades.
“Today, the EV industry is taking a significant step forward to solve the single largest hurdle to growth of zero-carbon emissions transportation in America – and throughout the world,” said Lee. “Today, the next-generation of EV charging has arrived, with RetailEdge we are breaking down the barriers and leading the industry forward.”
